Tom Ahern: 3 Questions Your Case for Support Must Answer | Michael Rosen Says...

Tom Ahern: 3 Questions Your Case for Support Must Answer | Michael Rosen Says...: "But, are those hours and dollars well spent? If your organization is typical, the answer is: probably not.

That’s why communications expert and author Tom Ahern, of Ahern Communications, will be sharing his wisdom at the upcoming Association of Fundraising Professionals International Fundraising Conference (Baltimore, March 29-31, 2015). His session, “Fabulous Case! Building One,” will reveal the secrets for creating a powerful document that can actually help you raise more money."

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Case for Support

http://www.afpnet.org/HotTopic/CaseforSupport

The basis of fundraising is the organization’s case for support. It is an internal document whose purpose is to state the cause and all the reasons why prospective donors might want to contribute to its advancement. The case is driven by the mission and strategic plan of the organization.

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