Strategies: Seth Godin goads businesses, individuals to take initiative - Denver Business Journal: "homas Edison famously said, "I have not failed. I've just found 10,000 ways that won't work." Those words echoed during a review of popular author, blogger and speaker Seth Godin's book, "Poke the Box."
He stresses the importance of taking the initiative to start something, pointing out, "Poke the Box is a manifesto about producing something that's scarce, and thus valuable. It demands that you stop waiting for a road map and start drawing one instead."
Okay, this a common call to action. We've all heard it in some form. What is unusual about Godin's version is his acknowledgment that taking initiative doesn't have to equate to grandiose outcomes. As long as there is follow-through on the process, results can be modest to be meaningful."
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