Press Release
Kimbia’s New Crowdfunding Donor Demographic Report Proves These Campaigns Draw Ideal Donors: "Giving Days and Crowdfunding events have tremendous momentum and staying power,” said Dan Gillett, Kimbia CEO. “They create awareness and excitement, a sense of urgency for giving, attract many new steward-worthy donors, and leverage the fact that online giving continues to grow faster than traditional giving. Whether implemented as a standalone campaign or as an addition to an annual campaign, these high ROI campaigns are fast becoming a fundamental element of development and advancement plans.”
Copies of the report can be downloaded here anytime, or requested at Kimbia booth #500 during the Nonprofit Technology Conference from March 4-6, 2015 in Austin, Texas, and booth #522 during the AFP International Fundraising Conference from March 29-31 in Baltimore, Maryland."
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Crowdfunding attracts wealthy donors. Forty-eight percent have a net worth of over $500,000, and 50% have a household income of $100,000 to over $250,000. Seventy-three percent are homeowners.
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