With #IceBucketChallenge in the Rear View, Where Does Fundraising Go from Here? - Third Sector Today: "Last summer we saw an incredible phenomenon in the nonprofit sector—the ALS Association received close to $115M from 2.6M donors in a record one-month period. It was faster and greater than any such social fundraising campaign in the number of donors, from all walks of life—from President Bush, Bill Gates, media personalities and CEOs to teachers, students and more.
The Ice Bucket Challenge, which started as a grassroots fundraising campaign, quickly grew to dominate all major media outlets in a way we’ve never seen before."
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